Dieting ‘s Dirty Little Secret : No Maintenance Plan for Weight Loss, Fitness


EVERY restrictive or deprivation diet’s graph of long term failure looks just like this one (some are worse!) !  EET calls this the “Check mark from hell pattern”.   Will this be the year you get the message??

EET Fitness wants all dieters to succeed permanently, that’s our mission, plain and simple. Sometimes that takes “facing the facts”, and when it comes to dieting, the nearly 100% long term failure rate (2-5 years) is overwhelming.

Dieting’s Dirty Little Secret: No Maintenance Plan

Congratulations! You have finally met your goal weight. Months of discipline and hard work have finally led you to a successful result that most people never achieve. You’re done with this lousy diet. Let’s go celebrate!

Whatcha feel like doing? A big dinner? That huge hot fudge sundae you’ve been craving? Go to a movie and actually have some popcorn?

Oh, those won’t work, will they? See, if you celebrate your goal weight tonight with the type of eating that made you overweight in the first place, you probably won’t be at your goal weight by tomorrow morning. So, the eating celebration is out, or you will spoil the reason you are celebrating.

That’s ok, your favorite foods don’t have to be part of every celebration. We could do a celebratory hike on some scenic trail, go to the movies and bring along some celery to munch, or go lay on the beach, read books and show off your great new body. Those could be fun….sort of.

Wait. Something is horribly wrong here. You’ve “made weight”. Time for the MAINTENANCE PLAN your diet plan has promised you, which will allow you to eat all those foods you have been depriving yourself. Time to stop dieting and get back to a more normal life.

If you’ve achieved weight loss by conventional dieting, eating less and exercising more, how will you stay at the lowest weight you’ve achieved by relaxing that approach, eating more and exercising less? And when you put a few pounds back on and are no longer at your goal weight, how will a maintenance plan get you back down to your goal weight?

It won’t. You will be back on your diet to lose that newly gained weight. Only this time you will have a new hurdle to clear, the incredible frustration of having reached your goal weight, only to watch it slipping away every time you stray from your diet.

You finally come to the startling realization –

Dieting’s Dirty Little Secret

Yes Virginia, there is no weight loss maintenance plan.

If you want to maintain your goal weight, you are on the same diet that got you there, FOREVER.

EET/EAT is not happy to be the one to tell you , and we hope you don’t blame us for this terrible news. But, you need to know and, for those few who could ever reach their goal weight, you were going to find out anyway. So, you might as well accept it and find ways to move on with your new permanent diet lifestyle.

We know what you’re thinking: THIS CAN’T BE! There is a weight loss maintenance plan, I won’t need to lose any more weight so why would I need to keep dieting?

That’s the DENIAL phase. Only 4 more phases in the grieving process left.

“The whole diet industry is a scam! I will never diet again!”

Welcome to the ANGER phase.

“Well, it’s stupid to gain all that weight back just because I was duped. I’ll eat a little more, and just gain a little weight. At least I will still be close to my goal weight”

BARGAINING phase. Make the best deal you can, you’ll be living it for a long, long time.

“This sucks. I can’t survive on 1200 calories a day forever. I thought the starving and struggling was only going to last until I reached my goal weight. It’s futile, I give up.”

DESPRESSION phase. Struggling, Suffering, Sacrifice and Starving is depressing, no doubt.

“I guess I just have to keep dieting. There’s no way I want to go back to being fat again, and this diet worked, and I just have to live with the fact that if I want this body, I must follow this diet forever”.

There. You reached the ACCEPTANCE phase. Staring reality directly in the face. You are on your diet forever. It could be worse right? You could be 30 pounds overweight again, and at least you look great in all your new clothes.

Please don’t hate us, but EET/EAT has to be the bearer of more bad news for dieters. Just because you can accept that you need to diet forever, doesn’t mean you can do it. 98% of those who reach their goal weight will find this out, the hard way.

Of course the EET/EAT Plans have great news for those who want to lose weight and keep it off while enjoying the foods they love. But, it’s “too soon”. We’ll give you time to grieve and save that story (and a happier song) for another day.


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