Dr. Haub Junk Food Twinkie Diet Mania – Why not EET Fitness?

Professor Mark Haub enjoying his primary diet food

Mr. EET says respectfully, "C'mon Dude - Learn how to EET junk food!"

I got at least 10 calls and emails yesterday, and every one of them started the same way:

“Didja see it?”

I didn’t have to ask what they were talking about, I knew they meant the media blitz that is Dr. Mark Haub and his now famous Twinkie Diet.  CNN, ABC, The Today Show, hell somebody told me even Rush Limbaugh was talking about it.

The central theme of the calls and emails was “Why aren’t they talking about EET?  Your plan is way better, and you eat way more junk food than he does!”

I have already overviewed some of the differences between Dr. Haub’s diet plan as I understand it, and EET’s “Dilly Bar Diet”.  But, since Dr. Haub has experienced continued success using his plan and now is getting a lot more media attention for it, I will review why EET believes the media is calling him and not EET at this time.

Before I do, let me say that Dr. Haub and I have been in communication since shortly after he started his diet efforts.  He has proven to be very open minded and responsive, and he’s a great guy to share ideas with.  Plus, he likes to have fun with his eating just like Mr. EET – so I’m a big fan, and I have and will continue to sincerely congratulate him on all his success and well deserved media attention.

 

Mr. and Mrs. EET Staying Fit and about to EET what we love at a Maui Luau on a recent EET vacation!

With that said, here’s EET’s take on the “Twinkie Diet” media mania vs. EET Fitness current state of,  shall we say, “pre- mania” question:

1)      Dr. Haub is a Professor of Nutrition at a highly regarded academic institution.  That is supposed to mean something in terms of credibility.  At least to the media.

2)      On Dr. Haub’s plan, he is eating what most people consider junk food exclusively (short of a little protein and a vegetable serving as I understand it).  EET includes junk food every day at the correct time(s) but has timing guidelines that include many other foods as well, so it’s much easier for the media to understand what Dr. Haub is doing and therefore report on it.

3)      Dr. Haub is not selling anything (as far as I know).  EET is a fee based membership plan.

4)      After his 10 weeks of junk food dieting, Dr. Haub is not recommending his plan to others (as far as I know).  After nearly 3 years of successful maintained weight loss including ALL foods, EET IS highly recommending everyone consider eating and exercise timing (EET) for the sustainable weight loss and fitness benefits it has produced for many “EETers”.

5)      Dr. Haub set out to prove that creating a daily caloric deficit using junk food could create weight loss just as effectively as “healthy foods”.  EET does not focus on creating a daily caloric deficit but rather improving your metabolism through eating timing and carefully designed and timed exercise.  Again Dr. Haub’s plan is far easier to understand and explain, and most importantly, it is the current standard for diet plans – EVEN THOUGH EET STRONGLY BELIEVES IT IS THE WRONG STANDARD!! (tried not to throw in editorial here—but this is a huge hot button for Mr. EET—sorry!)

6)      Dr. Haub’s blood readings improved during his 10 week diet effort, just as Mr. EET’s have improved over the last 2-3 YEARS.  But Dr. Haub saw this improvement eating almost exclusively junk food and restricting calories.  EET does not restrict calories, does include a lot of junk food (at the correct times) but also includes a variety of foods proven to improve heart and blood health, as well as properly timed exercise.  As a result, EET believes Dr. Haub’s blood results sound more improbable and interesting.

7)      Dr. Haub established a clear “end” to his diet efforts, that being when his Body Mass Index (BMI) reached the recommended level.  That target makes his story very clear and easy to report.  EET thinks the BMI is worthless for a number of reasons (doesn’t take muscle vs fat into account is a big one) and has little to do with the optimal weight or fitness (oops – more editorial – oh well!).

Uhhh, yeah it's on my EET Plan and I've lost 35 POUNDS, don't count calories and eat any food I want--THAT'S HOW YOU EET JUNK FOOD!

If I may digress for a moment, this “end of the diet” point #7 is important from another perspective.  As I pointed out to Dr. Haub in a recent facebook exchange, he now faces the “double dieter’s dilemma” of food choice and caloric jail.

How can he maintain his weight loss that was built on food restrictions and caloric reduction while easing or ending the very restrictions on his food choices and calories that he used to create that weight loss?  Dr. Haub agreed this is an issue that he must work through.

EET explored the problem with maintenance of a diet like Dr. Haub’s – which is actually exactly like any conventional calorie restrictive diet HERE.

By comparison, EET doesn’t have any food or calorie restrictions so there’s absolutely no need for eating changes once a person reaches their goal weight range, except thanks to their improved metabolism, some EETers have chosen to eat a lot more food because they can stay in their goal range anyway!

Now back to the point – why Dr. Haub on Good Morning America and not Mr. EET?

EET believes the above reasons make Dr. Haub’s success a cleaner, simpler, and therefore a better “story” than The EET Fitness Plan… for now.

And let me again emphasize that I am thrilled for Dr. Haub. I am also thrilled at the awareness of the flaws in mainstream dieters’ thinking his success is creating!

But, Dr. Haub’s media attention and EET’s lack of it does nothing to change my stance EET FITNESS is REVOLUTIONIZING WEIGHT LOSS AND FITNESS.  EET is a complete plan (including the option of plenty of junk food) that EVERYONE can benefit from and have newfound hope they can achieve optimal, sustainable, health and fitness while eating what they love!

And, since EET can’t control what the media chooses to report, we will simply continue to work as hard as possible to help as many people as possible achieve permanent weight loss and fitness (fitness being a critical element of an optimal lifestyle that Dr. Haub’s plan BY DESIGN did not address at all), and trust that EET’s results and Success Stories will ultimately speak more loudly than any media sound bite.

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4 thoughts on “Dr. Haub Junk Food Twinkie Diet Mania – Why not EET Fitness?

  1. I can see why you rationalized all you did, but I have to correct you… BMI DOES deal with bodyfat percentage. Sure, there are ways of measuring that are accurate (hydrostatic weighing) and some that are not as accurate (caliper, chart, scales).

    I like the concept of EET, but I don’t agree that your body shouldn’t run at some some sort of caloric deficit over a long period of time.

  2. Karyl

    Thanks for the comments. Help me on your BMI point. The index I have seen Dr. Haub using is basically

    weight *703
    ————
    height 2(squared)

    So if I sat in my chair for the next week, ate nothing and did absolutely nothing, my weight would most certainly go down but my height would stay the same and thus my index would go down — is that an index worthy of measuring an individual’s health as my body atrophies more muscle than fat to bring my weight down? How does this take muscle vs fat into account?

    Looking at it from the other direction, if someone started a resistance weight training program and maintained a constant diet, there’s a good chance their weight would go up due to new muscle being built through that weight training. Now their BMI goes up which according to the index makes them less healthy.

    Help me understand how I am misreading this — I know there are more sophisticated ways of measuring these things, but that was my understanding of the forumla Dr. Haub was using as his goal weight, and that’s what my comment was based on — so I am certainly willing to be corrected, but need more info to understand your point.

    As to caloric deficit — you left out the key word. I said a DAILY caloric deficit is the wrong standard to use for dieting, because the only method to make this work is to eat a lot less or exercise a lot more or worst of all — BOTH.

    EET focuses on improving our members metabolism which allows them to burn more calories all day and night, and we do this with a minimum of exercise so EET is sustainable as a long term plan.

    The focus is on training your metabolism to handle more calories, rather than conventional dieting’s “recipe for disaster” of trying to eat fewer calories than you burn each day without altering your metabolism.

    Training your metabolism to handle more food is clearly a better way, and this can be accomplished by shifting the timing of your eating and exercise to better align with your natural metabolic cycle.

    Caloric deficit dieting is a huge cause of weight gain as it is very difficult to maintain and causes metabolism to slow. Basically it puts you in a jail that to lose weight you will have to eat less and less and exercise more and more. That’s not healthy.

    EET wants you to run at a caloric deficit thanks to IMPROVED METABOLISM — not from fewer calories — and most of our members are having great success at this. You can see more info on this in my most recent blog post here

    https://metabolicmemory.wordpress.com/2010/11/12/eet-improve-your-metabolism-by-eating-a-lot-more-example/

    Thanks again for visiting and please feel free to share comments any time.

    Jon
    EET Fitness

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