Here we go again. More hype about weight loss and fitness.
Trust me, you’re gonna be interested.
If you haven’t heard about best selling author Timothy Ferris’ upcoming book The 4 Hour Body, you most definitely will – and SOON. It’s set for release on December 14, 2010.
Now, Mr. EET has a little background in marketing and sales from his prior life.
He understands how hype sells, and how flashy beats substance EVERY SINGLE TIME.
And because of his understanding–
EET has a very carefully designed marketing plan:
Have you noticed? – EET has been available to the public for nearly 6 months — YET
No ads on the EET website
No ads on the EET blog.
We haven’t even run our free Google Yahoo and Facebook ads yet.
EET has told you we are 100% focused on SUSTAINABLE results for our members.
Our marketing plan is sharing the facts and producing RESULTS.
HYPE AND FLASH HAVE CONSISTENTLY FAILED DIETERS
EET is determined to do things differently and have different results.
How’s the marketing plan going so far? Well, while Mr. Twinkie Mark Haub has been on every possible media outlet talking about losing weight eating Twinkies, and Weight Watchers has gotten international attention with its new points system:
EET has all of 100 or so facebook friends and about 70 Twitter followers,
we do have a growing number of WEIGHT LOSS AND FITNESS SUCCESS STORIES and a lot of new members we are working with.
TO US THAT IS EET MARKETING PLAN SUCCESS! 🙂
Which brings us back to the 4 Hour Body. Don’t take my comments wrong, there will be some valuable content in this book — BUT MORE IMPORTANTLY
THIS is how you hype a weight loss plan!
Check out this youtube trailer – right out of Hollywood:
And today they actually released the Table of Contents and Sample Chapter
EET bets you read them. But for the few that don’t here are a few highlights that might sound a bit familiar:
First a couple of highlights from the Table of Contents.
Fundamentals – First and Foremost
The Minimum Effective Dose: From Microwaves to Fat-loss
Rules That Change the Rules: Everything Popular Is Wrong
Subtracting Fat: Basics
The Slow- Carb Diet I: How to Lose 20 Pounds in 30 Days Without Exercise
The Slow-Carb Diet II: The Finer Points and Common Questions
Damage Control: Preventing Fat Gain When You Binge
The Four Horsemen of Fat-Loss
And here are a couple of highlights from the Sample Chapter – some pretty bold claims – wonder if skeptics of EET will be more likely to listen to Ferris’ claims about TIMING because they are published and hyped?
In the next 45 minutes, I consumed almost two full-size barbecue chicken pizzas and three handfuls of mixed nuts, for a cumulative total of about 4,400 calories. It was my fourth meal of the day, breakfast having consisted of two glasses of grapefruit juice, a large cup of coffee with cinnamon, two chocolate croissants, and two bear claws.
Roughly 72 hours later, I tested my bodyfat percentage with an ultrasound analyzer designed by a physicist out of Lawrence Livermore National Laboratory.
Charting the progress on my latest experiment, I’d dropped from 11.9% to 10.2% bodyfat, a 14% reduction of the total fat on my body, in 14 days.
How? Timed doses of garlic, sugar cane, and tea extracts, among other things.
And here are some more claims you’ll want to investigate:
Want to extend the fat-burning half-life of caffeine? Naringenin, a useful little molecule in grapefruit juice, does just the trick.
Need to increase insulin sensitivity before bingeing once per week? Just add some cinnamon to your pastries on Saturday morning, and you can get the job done.
Want to blunt your blood glucose for 60 minutes while you eat a high-carb meal guilt-free? There are a half-dozen options.
But 2% bodyfat in two weeks? How can that be possible if many general practitioners claim that it’s impossible to lose more than two pounds of fat per week?
Here’s the sad truth: most of the one-size-fits-all rules, this being one example, haven’t been field-tested for exceptions.
You can’t change your muscle fiber type? Sure you can. Genetics be damned.
Calories in and calories out? It’s incomplete at best. I’ve lost fat while grossly overfeeding. Cheesecake be praised.
The list goes on and on. Impressive. Compelling. Someone’s gonna make a lot of money thanks to that book. Wonder how many people will actually lose weight or become more fit? We shall see.
Mr. EET is psyched for the release of the 4 Hour Body next week too – might even buck up for a copy. He knows that after all the hype dies down, there will be some information in that book that will help EETers.
And that’s exactly what we are here to do. Now, back to work.