Coffin, Meet final nail. Check out what SCIENCE has to say about “Diet Readiness” aka Motivation to lose weight.
I gotta say, I’m really beginning to wonder if I’m the only one who reads The New England Journal of Medicine’s (NEJM) published weight loss and obesity findings.
First, in 2009 NEJM published the ULTIMATE weight loss study, specifically designed to “overcome the limitations of previous trials” with 800 participants, prescreened for motivation. The results show what all studies show– motivation is useless for long-term weight loss. This prompted obesity expert Dr. Martjin Katan to put his reputation on the line in his editorial with the following messages:
…the only effective alternative that we have at present for halting the obesity epidemic is large-scale gastric surgery.
To the Weight Loss and Fitness Industry:
We do not need another diet trial; we need a change of paradigm.
I suppose you could ignore an obesity expert respected enough to be published by the NEJM and rely on your personal trainer’s energetic “c’mon, fire up! you can do it!”, but EET Fitness heeded Dr. Katan’s advice and has built a completely different paradigm for weight loss, fitness and food based on TIMING that requires no deprivation or motivation (and that a 2013 Harvard Large Scale Study supports).
Now, in 2013 the NEJM has more valuable science to share. In a “Special Article” titled Myths, Presumptions and Facts about Obesity, they cover seven myths about obesity. There’s room for debate on many of them, but there’s one that has OVERWHELMING clinical studies behind it:
The Myth of Diet Readiness or to put it in “yo-yo diet speak”: “I’m ready and MOTIVATED to make a lifestyle change”.
The NEJM cites 5 trials with a whopping 3,910 participants studied over 9 months (on average) to determine the effect on weight loss relative to diet readiness. Take a guess at how much difference in weight loss at 9 months there was between dieters who started out READY and MOTIVATED vs those who were not so ready or motivated:
…(the studies) showed an average weight loss of LESS THAN 1 kg (that’s 2.2 lbs for the metric impaired) and no conclusive evidence of sustained weight loss!!!!!!!!!!! (!!! my add-can u guess why? 🙂 )
I’m sure this is a fluke. I mean, they only studied 4,000 PEOPLE and motivation hardly mattered short term (yes 9 months is short term) and none of them could keep the weight off long-term no matter how motivated they were at the start. EET’s estimated 1 in 30,000 success rate over 10 years might be too generous!
You can read the entire NEJM article here, or you can keep ignoring science and buy the latest version of p90x or jump on Weight Watchers latest 2 Week Quick Start Plan. It’s a tough call but hey, the article is FREE and might actually help your long-term efforts.
YOU DON’T HAVE TO BE MOTIVATED FOR A LIFESTYLE YOU LOVE
EET loves being called a diet and HATES being called a lifestyle change! Why? Because you should NEVER change the lifestyle you love just to lose weight– and with EET you never have to! If you want to see how EET teaches dieters to love their diet by putting the truth about weight loss and fitness according to science on your side, check out EET’s new book HERE. Guideline #15 Motivation Can’t and Willpower Won’t might be a great place to start!