2014 Brown Univ. Study: Obesity Cravings “Breakthrough” EET Published in 2011

brown univ study vs eet discovery

RESULTS:  “Participants were asked to use four cognitive strategies in random order: 1) DISTRACT – thinking about something other than enticing food; 2) ALLOW – accepting one’s thoughts and recognizing they are just thoughts that need not be acted upon; 3) LATER – focusing on negative long-term consequences of eating the food; and 4) NOW – focusing on immediate reward of the food. Participants underwent functional MRI scanning and rated their urge to eat on a 4-point scale. The results showed that the LATER condition reduced the urge to eat the most. The LATER condition also increased brain activity the most in areas that as associated with inhibition of overeating.”

“Today, this particular strategy is not currently employed in standard behavioral weight-loss treatments, yet in future studies we will examine whether incorporating this strategy into weight loss treatments may be a viable new approach for clinicians to employ”    —-Dr. Kathryn Demos, PhD, Assistant Professor of Psychiatry and Human Behavior, Brown University

EET COMMENTS:  Lately it’s been looking more like Science is trying to put EET on its side rather than EET chasing science!  Note to Dr. Demos — We hope you’ll return our emails.  EET can save you a LOT of research TIME!! :-).  

 akEETdo Webinar:  EET’s 4 Step System to Face and Manage Cravings, October 2011


EET Members can listen to this EET BEHAVIORAL TIMING Webinar ANY time and hear all the details RECORDED IN OCTOBER 2011 detailing how to use the obesity industry’s “latest 2014 discovery”, plus a whole lot more they haven’t figured out yet!

Guideline #7  Lose Weight While You WAIT (another word for LATER, right?!)

Special Bonus if you’re still reading! EET members can write us at eetfit@gmail.com and we’ll share the UNPUBLISHED ADVANCED EET Guideline that covers all our findings related to cravings!

Read The Study:  Thinking About the Long-Term Impact of Your Food Choices May Help Control Food Cravings


Be sure to check out EET’s Holiday Survival Guide Episode featuring my “special guests” – LOTS of amazing food and specific ideas on how to make sure you enjoy it! 🙂


Learn more about other keys to The EET Timing Diet, for FREE!

  Go to www.eetfit.com to download our FREE EET Timing Diet Personal Training Guide and learn how to love your diet– no registration, no obligation of any kind, we just want everyone to know how Timing is different!

EET personal training guide cover

EET also strongly recommends you read our previous two blog posts before diving in to The Guide, to get the best possible introduction to The EET Timing Diet:

A Wildly Successful 7 Year Weight Loss and Fitness Plan – Can YOU Do EET Timing?

Proof You’re ONE THOUGHT Away From Reaching Your Weight Loss And Fitness Goals

You can learn EET much more quickly by joining the discussion at  The EET Community today!   We’ve covered many helpful EET topics (go HERE to check out the discussions already in progress!):

Please read the Community Guidelines on the post in the community to help our discussion be really helpful to all!

  Questions?  Contact us at  eetfit@gmail.com     Click here if you want to sign up for EET.

(Check out several Guidelines along with the list of EET’s Guidelines for FREE in the Look Inside Section of EET’s Book HERE):


disclaimer oct 2012


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