How to Reframe Behavior for Fast Weight Loss that Lasts: IF NOT NOW, WHEN? (Step 5)

pizza if not now when


“Average people allow time to impose its will on them; exceptional people impose their will on their time. ”  Steve Jobs, Founder Apple 

Here’s Step 5, the final step of EET’s latest approach we guarantee you have not tried before to safely and effectively lose a lot of weight fast and keep it off:

Step 1 Some Essential Tools (recommend read first)

Step 2 TMT – Don’t Panic!

Step 3  Find A Way

Step 4  Give In Strategically

Step 5   If Not Now, WHEN?

pizza if not now when

Can one simple question create fast and lasting weight loss? Yes. Here’s How.

Reframe every thought you have about food, fitness and dieting using the following phrase:

If not now, WHEN?

Example of how Step 5 works:

You’re on day three of a 12 day EET Crash Diet and you’re off to a great start. You arrive home from a stressful day at work,and find yourself thinking all those old thoughts about eating a whole bunch of “comfort food” to ease the stress. However, because of your thorough preparation using Steps 1-4, you’re able to avoid panicking and stay on track with the light dinner you had planned.

After dinner, you’re watching TV, and it happens.

A commercial for a delicious hot pizza. This kicks off the launch sequence and you’re overwhelmed by major hunger and cravings.  Next thing you know the door opens and it’s your spouse walking in holding a pizza and a bottle of wine.  All your preparation for EET’s Crash Diet  is going out the window as years of yo-yo dieting thoughts take over. Time for Step 5.  :

Block out all old diet related thoughts and focus on this question:

If not now, WHEN?

Simple, right? Not exactly. Successfully executing Step 5 is far from easy given the powerful influence of horrible thoughts from years of failed diets and expert advice on how to lose weight filling most dieter’s heads. A small sample of diet killing thoughts includes:

  • “I shouldn’t eat those unhealthy carbs in that pizza (but god I want it!)”
  • “I gave that up forever”
  • “I need to make a lifestyle change and make better choices”
  • “What the hell, I’m eating!”
  • “If I eat that, I’ll get diabetes (or make it worse)”
  • “I can’t attach food to my feelings of stress”
  • “I’ll never be able to lose weight with my family screwing me up all the time”
  • “Screw this stupid diet, I’ll eat whatever I want to!”
  • “It will take hours to burn off those calories if I eat that pizza”
  • “Once I take that first bite, the floodgates are gonna open and I’ll binge”
  • “That’s not on my diet plan”

and many more. Ever have any of these thoughts when faced with a challenge? I know I have, but no longer.

For most dieters, diet killing thoughts like these are now strongly established “neural highways” in your automatic brain. They have become the “go to” response after years of repetition and prior actions during diet challenges.

It’s these thoughts that have led you to the extra weight on your body and the relationship with food you have today. When you see or smell a trigger like a delicious pizza, you’re immediately whisked down the old highway to hating your diet, uncontrolled eating, or both. You can try to fight these urges, but that just makes things worse and your chances of success even lower. The reality is:

Most of your current thoughts and behaviors when faced with a diet challenge are out of your control, unless you train to create new neural highways that provide a new path to your goals.

pizza if not now when

Training to Reframe Thoughts in our Automatic Brain

Just think:

If not now, WHEN?

That’s it. Focus on nothing else.

Step 5 will reframe all of your weight loss decisions in the language of time, the only proven approach for lasting behavioral change that can work for nearly everyone.The better your focus, the sooner you’ll build strong new highways that can redefine your relationship with dieting and food and lead you to your goals by making helpful thoughts and behaviors automatic. You’ll stop fighting a battle against yourself you simply cannot win.

You’ll go from stressful and harmful deprivation and restriction based thinking like:

“I should or shouldn’t do that”                                                                                           (eat certain foods, eat certain size portions, follow strict rules for a lifestyle you don’t enjoy, etc.)

to helpful, logical time based thinking:

If not now, WHEN?                                                                                                               (can I eat the foods and portions I love, relax and enjoy a high quality of life while still pursuing my weight loss goals)

pizza if not now when

Pizza Challenge Success On The EET Crash Diet

Using Step 5 to focus on “If not now, WHEN?” eliminates the need for willpower and struggling and leads to logical, helpful thoughts related to TIME like these:

  • I would really like to meet my weight loss targets this week, I’ll eat pizza twice next week.
  • Feeling miserable while others eat amazing food around me is not success. I’ll eat two slices now, then reevaluate if I need more food now or when it makes sense to eat more for my goals.
  • My official weigh in is 5 days from now, I’ll procrastinate now and “find a way” later.
  • This time can be different. I can eat pizza any TIME. For now, I want weight loss.

training your brain

All 5 Steps Require Training

Old thoughts that lead to well established neural highways of diet killing behaviors don’t just disappear. Creating the skill needed to focus on “If not now, WHEN?” along with the other 4 steps in EET’s Crash diet takes practice. This mental training to consistently reframe thoughts in the language of time is far more important than any nutrition or exercise efforts.

Applying Step 5’s “If not now, WHEN?” when faced with a diet challenge takes just a second.  Training to focus on it instantly helps replace all the horrible, negative and defeating thoughts that race through your mind when your diet is on the line. You need a well thought out training plan.

That’s why EET’s Crash Diet has five steps and not just one. The more you learn and practice them the better your chances of finally seeing fast AND lasting weight loss results.

If you’re reading this the chances are you’ve failed at weight loss, fitness and/or your relationship with food for years.  Are you ready to try something completely different?

If not now, When?

pizza if not now when

Next:  The Reframing Checklist

I told you EET’s Crash Diet is different. Study all 5 steps in EET’s Crash Diet if you’re serious about successful crash dieting for lasting results.

NOTE: This information is in no way a recommendation to attempt a diet of any sort–it’s for information and education purposes only. Readers assume all risk with their weight loss and fitness efforts–See disclaimer below for more.

  Questions?  Contact us at     

disclaimer oct 2012


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